Some months ago New Zealand company Infratil Limited and the Guardians of New Zealand Superannuation got together and bought Shell's New Zealand downstream business. We called our company Greenstone Energy.
From one end of New Zealand to the other, we sat people down, and asked them what they wanted out of a New Zealand fuel company. You told us the idea of a New Zealand energy brand, run by Kiwis and with a heavy dose of New Zealand attitude is compelling.
We needed a brand that helps us convey this. So we came up with Z Energy.
Greenstone Energy will now be known as Z Energy.